"H&M burns tons of clothes". Are you shocked?  I was when I have heard it

the first time. But after thinking about it I'm not surprised at all anymore. 

bcozwecare: Dear H&M how many collections do you produce per year?

H&M:"24".  

bcozwecare: 24 collections. Wooowwww that's a lot!!! For what?   

H&M: "For better sells". 

bcozwecare: Aaahh... And what do you do with the clothes you don't sell?

H&M: "We have to burn them so we keep our value."

bcozweare: I understand. 

What do you think? Could this be a quite transparent chat

between me and H&M or absolutely not?